Microsoft Introduced Its Zune Player a Few Years After Apple

question 148

Multiple Choice

Microsoft introduced its Zune player a few years after Apple launched its iPod and other competitors offered their new MP3 players.Zune sales were very disappointing and Microsoft eventually killed the product.According to the textbook,the primary reason for the Zune's failure was due in large part to

• A)bad timing.
• B)not satisfying customer needs on critical factors.
• C)poor product quality.
• D)an insignificant point of difference.
• E)incomplete market and product protocol.

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Definitions:

Mutual Agreement

An understanding or contract reached between two or more parties, often formalized by a document, indicating a concurrence of wills or intentions.

Accord And Satisfaction

A contractual agreement where a dispute is settled by the parties involved agreeing to give and accept something of value in resolution.

Condition

A stipulation or prerequisite in a contract or agreement that must be met for the agreement to be fully enforceable.

Off-campus Neighborhoods

Residential areas located outside the boundaries of a college or university campus, often inhabited by students.