Idea Generation Is the Stage in the New-Product Process That

question 336

Multiple Choice

Idea generation is the stage in the new-product process that

• A)develops a pool of concepts as candidates for new products.
• B)selects a single concept and scrutinizes it for all potential benefits and flaws.
• C)separates ideas into two categories: consumer-oriented and organization-oriented.
• D)requires the organization to perform a SWOT analysis and an environmental scan.
• E)consists of the techniques used to screen and reject those ideas that have no merit.

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Definitions:

Product Design

The process of creating and developing new products by defining their features, specifications, and aesthetics to meet customer needs and preferences.

Value Consciousness

The concern for obtaining the best quality, features, and performance of a product or service for a given price that drives consumption behavior.

Consumption Behavior

The study of how individuals select, buy, use, and dispose of goods and services.

Graduate Business Programs

Advanced academic programs offered by universities that focus on business administration, management, and specialized business disciplines at the master's or doctorate level.