All of the Following Marketing Actions Can Be Used by a Firm

question 346

Multiple Choice

All of the following marketing actions can be used by a firm to counteract barriers to product adoption EXCEPT:

• A)offering money-back guarantees.
• B)targeting new consumers.
• C)conducting demonstrations.
• D)offering free samples.
• E)providing extensive usage instructions.

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Definitions:

Night Blindness

A condition characterized by difficulty seeing in low light or darkness, often due to a deficiency in vitamin A.

Muscle Spasms

Involuntary contractions of a muscle that can cause pain and limit movement.

MyPlate

A nutrition guide created by the U.S. Department of Agriculture, which illustrates the five food groups that are the building blocks for a healthy diet using a familiar mealtime visual, a plate.

Food Guide

A government or health organization's guideline offering recommendations on how to eat healthily and balance nutrients.