In Addition to Seeking Ideas from More Well-Known Sources,organizations Also

question 161

Multiple Choice

In addition to seeking ideas from more well-known sources,organizations also get ideas from universities,inventors,and small nontraditional firms.For example,inventor Gary Schwartzberg sold his idea for __________ to Kraft Foods,Inc.

• A)scones with coffee-flavored cream frosting
• B)an Omega-3 enriched SKU for the Philadelphia cream cheese line
• C)tube-shaped bagels filled with Philadelphia cream cheese
• D)deep fried chicken skins for people who cannot eat pork
• E)a crispy baked macaroni and cheese snack that can be eaten out of a bag like Cheetos

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Definitions:

Megapixels

A measure of the resolution of digital cameras or images, equivalent to one million pixels.

Behavioral Economics

is a field of economics that studies how psychological, emotional, cultural, and social factors affect economic decisions of individuals and institutions.

Psychology

The scientific study of the human mind and its functions, especially those affecting behavior in a given context.

Standardization

The process of implementing and developing technical standards based on the consensus of different parties including firms, users, interest groups, standards organizations, and governments.