A Perceptual Map Refers to

question 88

Multiple Choice

A perceptual map refers to

• A)a framework used to compare one firm's product offerings with another firm's offerings in relationship to their relative market share.
• B)a framework used to demonstrate the growth or decline of specific market segments within an industry.
• C)a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands,as well as its own product or brand.
• D)a framework to relate the market segments of potential buyers to the products offered or potential marketing actions by an organization.
• E)the place a product occupies in a single consumer's mind on unimportant attributes relative to competitive products.

---

Definitions:

Number 1

Often represents the first in a series or a winner in a competition; in mathematics, it's the natural number that follows 0 and precedes 2.

Factors

Numbers or quantities that can be multiplied together to produce another number, often used in breaking down numbers into their elemental parts.

Lowest Terms

The simplest form of a fraction, where the numerator and denominator are reduced to their smallest possible integers.