You Can Go to Your Nearest Hallmark Card Store and Buy

question 142

Multiple Choice

You can go to your nearest Hallmark card store and buy a birthday greeting card for a friend and pay $4.50.Or,you can buy a Hallmark card from its new $0.99 line of greeting cards that is not quite as nice in terms of quality materials,but just as sentimental,that are sold at Barnes and Noble bookstores.This is an example of

• A)mass customization.
• B)organizational synergy.
• C)one product and multiple market segments.
• D)price discrimination.
• E)a "Tiffany/Walmart" strategy.

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Definitions:

Repudiates

To reject or deny the validity or authority of something, often associated with contracts or obligations.

Lost Profits

Potential revenue that a business did not earn, often due to breaches of contract, infringement, or other wrongful acts.

Inventory

The complete list of items such as merchandise, raw materials, and products that are in stock within a business's possession.

Credentialization

Refers to the increasing demand for formal educational qualifications or credentials for employment or social status.