All of the Following Are Criteria Used for Forming Market

question 27

Multiple Choice

All of the following are criteria used for forming market segments EXCEPT:

• A)difference of needs of buyers among segments.
• B)potential for increased profit.
• C)cost of reaching the segment.
• D)potential of a marketing action to reach a segment.
• E)simplicity and cost of assigning potential buyers to segments.

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Definitions:

Check Conversion

The process of electronically transforming a paper check into an electronic payment, speeding up the transaction process.

Holder in Due Course

A legal term for a person who has acquired a negotiable instrument in good faith and for value, thereby having certain protections.

Fixed Amount Requirement

A stipulation that requires a specific, predetermined amount of money to be paid or received in a transaction or contract.

Negotiable Instruments

Written documents guaranteeing the payment of a specific amount of money, either on demand or at a set time, with the payer's name written on it.