About 3 Percent of the Population Has Some Degree of Allergic

question 192

Multiple Choice

About 3 percent of the population has some degree of allergic reaction,usually mild,to preservatives used in salad bars.Restaurants might consider people with these allergies as a separate segment.To implement this segmentation strategy,restaurants would have to prepare a regular salad bar and a special salad bar for the allergies segment.This multiple product and multiple market segment strategy would have the greatest difficulty meeting which of the following criteria used to form market segments?

• A)different needs of buyers among different segments
• B)similarity of needs of potential buyers within a segment
• C)simplicity and cost of assigning potential buyers to segments
• D)potential for increased profit and ROI
• E)potential of a marketing action to reach a segment

---

Definitions:

Elastic

describes a condition in which the quantity demanded or supplied of a good or service is highly responsive to changes in its price.

Corporate Profits Tax

A levy imposed on the income or profit earned by corporations or analogous legal entities.

Partnerships

A legal form of business operation between two or more individuals who share management and profits.

Proprietorships

Businesses owned and operated by a single individual, with no legal distinction between the owner and the business entity.