The Nielsen PRIZM (Part of Nielsen Claritas)lifestyle Segmentation Is Based

question 193

Multiple Choice

The Nielsen PRIZM (part of Nielsen Claritas) lifestyle segmentation is based on the belief that "birds of a feather flock together." This type of consumer segmentation is referred to as

• A)situational segmentation.
• B)socioeconomic segmentation.
• C)geographic segmentation.
• D)psychographic segmentation.
• E)behavioral segmentation.

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Definitions:

Effective Functioning

The capability of an individual or system to achieve its goals or fulfill its purpose with efficiency and effectiveness.

Belief Perseverance

The tendency to maintain one's convictions even after they have been discredited or contradicted by new information.

Counterarguments

Arguments presented to oppose or refute another argument or proposition.

Automatic Processing

Mental operations that occur without conscious awareness or effort, enabling quick responses or decisions.