In Market Segmentation,nonusers That May Be Converted into Customers Are

question 137

Multiple Choice

In market segmentation,nonusers that may be converted into customers are referred to as

• A)leads.
• B)prospects.
• C)potential users.
• D)ultimate consumers.
• E)undefined prospects.

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Definitions:

Successive Approximations

A method in behavioral psychology where rewards are given for behaviors that increasingly resemble the target behavior.

Shaping

Rewarding successive approximations of a desired behavior.

Rewarding

Providing a positive reinforcement following desirable behavior, thereby increasing the likelihood of the behavior's recurrence.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, encouraging the association between actions and consequences.