The Fifth Step in Segmenting and Targeting Markets That Link

question 50

Multiple Choice

The fifth step in segmenting and targeting markets that link customer needs to marketing actions is to __________.

• A)take marketing actions to reach target markets
• B)group potential buyers into segments
• C)select target markets
• D)group products to be sold into categories
• E)develop a market-product grid and estimate size of the overall market

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Definitions:

Olfaction

The sense of smell, a chemical sensing system that detects odors or chemical substances in the environment.

Optic Nerve

Nerve carrying visual signals from the eye to the optic chiasm.

Palpebrae

The medical term for eyelids, which protect and moisturize the eyes.

Sclera

White of the eye; white, opaque portion of the fibrous tunic of the eye.