Assume You Are Manager of the Outback Steak House,a Franchised

question 96

Essay

Assume you are manager of The Outback Steak House,a franchised restaurant that has opened at new location in St.Louis.Describe which segmentation base(s)and possible segmentation variable(s)you would use to segment the its market and explain why each supports the appropriate market segmentation strategy.

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Definitions:

Conflict Intensity

Describes the degree or severity of discord or disagreements among individuals or groups, which can range from mild disagreements to severe disputes.

Moderate Levels

Refers to average or reasonable extents, degrees, or quantities, often used in the context of risk, consumption, activity, or intensity.

Positive Outcomes

The beneficial results or effects resulting from actions, interventions, or processes.

Partially Satisfy

To meet or fulfill a need, requirement, or condition to some extent but not completely.