Market Segmentation Involves Aggregating Prospective Buyers into Groups That (1)will

question 183

Multiple Choice

Market segmentation involves aggregating prospective buyers into groups that (1) will respond similarly to a marketing action and (2)

• A) respond similarly to marketing messages.
• B) have common needs.
• C) have similar shopping styles.
• D) will become loyal customers.
• E) will become stakeholders of the organization.

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Definitions:

Quintet

A term often used in NMR spectroscopy to describe a signal pattern consisting of five peaks, indicative of the surrounding nuclear environment in molecules.

Triplet

A term in quantum physics describing a system or state with three closely related energy levels or particles.

Quartet

In NMR spectroscopy, a signal pattern of four peaks indicating the splitting of a signal due to coupling with three equivalent protons.

Doublet

In spectroscopy, a pair of closely spaced energy levels or lines, often observed in the spectra of atoms and molecules.