If a Firm Hired SymphonyIRIGroup's BehaviorScan Service to Track Sales

question 13

Multiple Choice

If a firm hired SymphonyIRIGroup's BehaviorScan service to track sales of a new product made to a panel of consumers and assess the effectiveness of advertising and other promotion tactics,what type of test market is this?

• A)laboratory test market
• B)concept test market
• C)simulated test market
• D)controlled test market
• E)standard test market

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Definitions:

Introversion

An attitude of the psyche characterized by an orientation toward one’s own thoughts and feelings.

Dominant Attitude

The prevailing or most common attitude or outlook among a group or in an individual’s personality, often influencing behavior and perceptions.

Personal Unconscious

The reservoir of material that was once conscious but has been forgotten or suppressed. Personal-document technique.

Social Factors

The aspects of society that influence an individual's life choices, behaviors, and well-being, including family, culture, education, and economic conditions.