An Analysis of the Pillow Market Using a Market-Product Grid

question 207

Multiple Choice

An analysis of the pillow market using a market-product grid suggests that the most important segment to target is

• A)side sleepers.
• B)sleepers with sleep disorders,such as sleep apnea.
• C)sleepers with annual incomes of $50,000 and over.
• D)back sleepers.
• E)stomach sleepers.

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Definitions:

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The socially acceptable behaviors and actions that are considered polite and respectful in various social settings.

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The extent to which others believe an individual has the ability or skills to perform effectively.

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