When a New Product or a New Retail Chain Steals

question 160

Multiple Choice

When a new product or a new retail chain steals customers and sales from older existing ones of an organization, it is referred to as

• A)cannibalization.
• B)amortization.
• C)product appropriation.
• D)product pilfering.
• E)marketing Darwinism.

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Definitions:

Behavior Therapy

Treatment for psychological disorders where a therapist works with clients to replace maladaptive behaviors with adaptive ones.

Attention-Deficit/Hyperactivity Disorder

A disorder related to the development of the nervous system marked by symptoms of distractibility, excessive energy, and spontaneous actions that negatively affect normal functioning or growth.

Cognitive-Behavioral Therapy

A form of psychotherapy that addresses dysfunctional emotions, behaviors, and cognitions through a goal-oriented, systemic process.

Prognosis

A prediction of the likely course and outcome of a disease based on general health, age, and the severity of disease symptoms at the time of diagnosis.