One Approach to Positioning a New Product in a Market

question 146

Multiple Choice

One approach to positioning a new product in a market is __________ positioning,which involves competing directly with competitors on similar product attributes in the same target market.

• A)perceptual
• B)psychological
• C)differentiation
• D)head-to-head
• E)market

---

Definitions:

Motivation

Motivation is the process that initiates, guides, and maintains goal-oriented behaviors, driven by needs, desires, and goals, influencing an individual's actions and performances.

Measurement Consistency

The degree to which a measurement tool or procedure yields the same results under consistent conditions over time.

Reliability

The degree to which an assessment tool produces stable and consistent results over time.

Higher Values

Principles or standards considered to be of supreme importance, guiding moral behavior or reflecting the ideals of society.