More Than Half of All U

question 199

Multiple Choice

More than half of all U.S.households are composed of only one or two persons,so Aunt Jemima offers one serving meals -such as its Ham & Egg Scramble and Oatmeal Pancakes.Aunt Jemima is using __________ as the basis to segment its market.

• A)usage rates
• B)usage patterns
• C)behavior characteristics
• D)demographic characteristics
• E)psychographic characteristics

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Definitions:

Traditional View

A perspective or belief that is rooted in long-established customs, values, or methodologies.

Existential Import

A concept in logic and philosophy indicating that a statement implies the existence of the subject it mentions.

Traditional View

The perspective or belief that adheres to longstanding practices, values, or methods, often contrasted with modern or revolutionary approaches.

Existential Import

The notion that a statement implies the existence of the subject matter it discusses.