When a Telemarketer Calls to Sell a Consumer Life Insurance,the

question 147

Multiple Choice

When a telemarketer calls to sell a consumer life insurance,the last questions asked is what category does the person's household income falls into (less than $50,000;$50,000 to $99,999;and $100,000 and over) .When the telemarketer asks about household income,this indicates the use of which type of consumer variable the firm is using to segment its market?

• A)usage
• B)behavior
• C)demographic
• D)buying situation
• E)psychographic

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Definitions:

Economic Profits

The difference between a firm's total revenues and its total costs, including both explicit and implicit costs.

San Diego

A coastal city in the U.S. state of California, known for its beaches, parks, and warm climate.

Nashville

The capital city of the U.S. state of Tennessee, known for its vibrant music scene, particularly in country and western music.

Housing Prices

The cost at which residential properties are bought and sold in the market.