Airlines Have Developed Frequent-Flier Programs to Encourage Passengers to Use

question 39

Multiple Choice

Airlines have developed frequent-flier programs to encourage passengers to use the same airline repeatedly.This marketing strategy is based on

• A)geographic segmentation.
• B)behavioral segmentation.
• C)psychographic segmentation.
• D)demographic segmentation.
• E)buying condition segmentation.

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Definitions:

Religion

A set of beliefs, practices, and systems that relate humanity to spirituality and, sometimes, to moral values.

Hate Crime

A criminal act motivated by bias or prejudice against a particular group characterized by race, religion, sexual orientation, or other defining attributes.

Swastikas

An ancient symbol used in various cultures, most notoriously appropriated by the Nazi Party as a symbol of Aryan identity and German nationalist pride.

Vandalized

Deliberately destroying or damaging property in an act of defacement or malicious mischief.