SAppliance Manufacturers Find That Different Customs About Shopping Must Be

question 96

Multiple Choice

S.appliance manufacturers find that different customs about shopping must be used to determine product design.For instance,people in Northern Europe shop only once a week,so they need bigger refrigerators than Southern Europeans,who shop daily.Furthermore,Northern Europeans insist that freezers should be on the top just as firmly as Southern Europeans insist that freezers should be on the bottom.Consumers in other regions use their appliances differently and have other different product demands.Given this information,you should conclude U.S.appliance manufacturers would be more likely successful if they used a(n) __________ marketing strategy.

• A)global
• B)multidomestic
• C)transnational
• D)meganational
• E)international

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Definitions:

Labour Cost

The total expense borne by employers to compensate the workforce, including wages, salaries, benefits, and taxes.

Accurate Scheduling

The process of planning and arranging tasks, activities, or resources in a precise manner to ensure efficiency and meet specific deadlines or goals.

Yield Management Matrix

A strategic tool used in sectors like hospitality and airlines, which helps in maximizing revenue through dynamic pricing strategies based on demand and availability.

Revenue Management

The practice of using data analytics to forecast consumer demand and adjust pricing strategies accordingly to maximize revenue.