Frequency Marketing Is a Strategy That Focuses on

question 37

Multiple Choice

Frequency marketing is a strategy that focuses on

• A)demographics.
• B)benefits offered.
• C)usage rate.
• D)geography.
• E)lifestyle.

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Definitions:

Old Friend

A person with whom one has had a friendship for a long period of time, often sharing numerous memories and experiences.

Tall

Relating to hierarchical structures within organizations, characterized by multiple levels of authority and a narrow span of control.

Paid More

Receiving a higher wage or salary in comparison to others or to a previous state.

Recency Effect

A cognitive bias that predisposes individuals to weigh recent events or information more heavily than earlier data when making decisions or evaluations.