The Axes on a Perceptual Map Are

question 133

Multiple Choice

The axes on a perceptual map are

• A)sales and profitability.
• B)two product attributes,ranging from high to low on that attribute.
• C)market share and market growth rate.
• D)customer perceptions of the firm's product versus the average of all brands in the industry.
• E)customer perceptions of the firm's product versus the brand of the firm's principal competitor.

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Definitions:

Average Collection Period

The average number of days it takes for a company to receive payments owed by its customers, reflecting the efficiency of its credit and collection policies.

Liquidity Problem

A liquidity problem occurs when an individual or organization struggles to convert assets into cash quickly without significant losses in value, potentially affecting their ability to meet immediate financial obligations.

Credit Terms

Conditions under which credit is extended by a lender to a borrower, including repayment schedule, interest rate, and the timeframe of the loan.

DuPont System

A financial analysis method that breaks down return on equity into three parts: profit margin, asset turnover, and financial leverage, to assess a company's financial performance.