All of the Following Are Criterion Used for Selecting Target

question 234

Multiple Choice

All of the following are criterion used for selecting target market segments EXCEPT:

• A)compatibility with the organization's objectives and resources.
• B)market size.
• C)simplicity and cost of assigning potential buyers to segments.
• D)competitive position.
• E)cost of reaching the segment.

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Definitions:

Means Test

A method used to determine an individual's eligibility for certain types of government assistance or legal aid, based on their financial resources.

Debtor

An individual or entity that owes money to another; the party with a debt obligation.

Family Home

A residence occupied by a family, often offering a sense of security and belonging, and sometimes afforded specific legal protections.

Bankruptcy

A legal proceeding involving a person or business that is unable to repay outstanding debts.