During Its Market Segmentation Process for the Nike LeBron X

question 266

Multiple Choice

During its market segmentation process for the Nike LeBron X basketball shoe,which sells for $200+ a pair,Nike decided to concentrate on affluent teens rather than members of high school basketball teams.This is an example of

• A)selecting target market segments to reach.
• B)forming products to be sold into groups.
• C)developing a market-product grid and estimating size of markets.
• D)taking marketing actions to reach target markets.
• E)forming prospective buyers into segments.

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Definitions:

Unconditional Positive Regard

An attitude of total acceptance and support towards another person, regardless of what they say or do, often considered essential in client-centered therapy.

Client-centered Therapy

A psychotherapeutic approach that emphasizes understanding and valuing the client's perspective and fostering self-discovery and self-acceptance.

Nonjudgmental Way

An approach or attitude that involves accepting and considering thoughts, feelings, or behaviors without criticism or bias.

Psychodynamic

An approach in psychology that emphasizes systematic study of the psychological forces that underlie human behavior, feelings, and emotions and how they might relate to early experience.