A Key to Positioning a Product or Brand Effectively Is

question 5

Multiple Choice

A key to positioning a product or brand effectively is discovering the perceptions of its potential customers.In determining its positioning in the minds of customers,companies take four steps: (1) identify the important attributes for the product or brand class; (2) __________; (3) discover where the company's product or brand is on these attributes in the minds of potential customers;and (4) reposition the company's product or brand in the minds of potential customers.

• A)decide whether to keep or delete the market segment that your product offering targets
• B)identify the competitors' brands that make up the consideration set
• C)identify market niches that were not previously selected during the market segmentation process
• D)discover how target customers rate competing products or brands with respect to these attributes
• E)create a marketing plan based on customers' perceptions

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Definitions:

Air Intake System

The system in a vehicle or engine that allows external air to be drawn in, filtered, and then mixed with fuel for combustion.

Cold Start

The process of starting an engine or device from a state of rest, particularly in a cold environment, which may present additional challenges.

Engine Damage

Harm or deterioration suffered by an engine due to misuse, lack of maintenance, or external factors leading to a reduction in performance or failure.

Engine Runaway

An uncontrolled and rapid increase in engine speed, potentially causing damage or failure, often due to a malfunction or external fuel source.