Concept Tests of Plots Using Surveys,testing of Marketing Campaigns,sneak Previews,and

question 36

Multiple Choice

Concept tests of plots using surveys,testing of marketing campaigns,sneak previews,and tracking studies are all examples of market research techniques.Collectively,they are used in the movie industry to

• A)estimate a production company's potential market share.
• B)identify prospective nominees for industry awards such as the Oscars.
• C)create an advance market for the movie's DVD release regardless of whether it is successful in its theater release or not.
• D)identify possible story lines and/or plots for future movie ventures.
• E)reduce uncertainty and to improve marketing decisions.

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Definitions:

Emotion

A complex psychological state involving physiological arousal, thoughts, and behavioral expressions, commonly associated with mood, temperament, personality, and motivation.

Nonverbal Expression

Communication without words that includes gestures, facial expressions, body language, and other forms of expressing oneself without vocalization.

Facial Expressions

Refers to the movement of the muscles beneath the skin of the face, which convey emotions to others.

Body Movements

Physical activities and gestures made by the body, including actions like walking, dancing, or exercising, which are often studied in relation to cognition and health.