A Key to Positioning a Product or Brand Effectively Is

question 43

Multiple Choice

A key to positioning a product or brand effectively is discovering the perceptions of its potential customers.In determining its positioning in the minds of customers,companies take four steps: (1) identify the important attributes for the product or brand class; (2) discover how target customers rate competing products or brands with respect to these attributes; (3) ___________;and (4) reposition the company's product or brand in the minds of potential customers.

• A)discover where the company's product or brand is on these attributes in the minds of potential customers
• B)decide whether to keep or delete the market segment that your product offering targets
• C)identify the competitors' brands that make up the consideration set
• D)create a marketing plan based on customers' perceptions
• E)identify market niches that were not previously selected during the market segmentation process

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Definitions:

Organization

A collection of people working together to achieve a common purpose.

Stereotype

A widely held but fixed and oversimplified image or idea of a particular type of person or thing, often leading to prejudgment.

Arithmetic and Statistics

Branches of mathematics; arithmetic deals with the basic operations of numbers, while statistics involves collecting, analyzing, interpreting, and presenting data.

Assumption

A belief or statement taken for granted without proof, often serving as a basis for further reasoning or actions.