In Evaluating Whether Its Facebook and Twitter Social Media Programs

question 74

Multiple Choice

In evaluating whether its Facebook and Twitter social media programs are working well,Carmex considered using various marketing metrics One metric it choose was __________,which quantifies the number of Carmex mentions on the Internet as a percentage of all mentions of major lip balm brands.

• A)Carmex sentiment.
• B)Carmex Twitter followers.
• C)Carmex conversation velocity.
• D)Carmex Facebook likers (or Fans or likes).
• E)Carmex share of voice.

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Definitions:

Mental Processes

The operations of the mind that underlie all thinking, reasoning, perception, and feeling.

William James

A pioneering American psychologist and philosopher who significantly contributed to the development of psychology as a science in the late 19th and early 20th centuries.

Functionalist

A perspective in sociology and psychology that assesses social structures and behaviors in terms of their roles, operations, and contributions to societal equilibrium.

American

A term referring to something or someone originating from or associated with the United States of America.