After Defining the Problem and Developing the Research Plan, the Next

question 242

Multiple Choice

After defining the problem and developing the research plan, the next step in the five-step marketing research approach is to

• A) collect relevant information.
• B) develop findings and recommendations.
• C) take marketing actions.
• D) plan the research budget.
• E) identify the constraints on the process.

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Definitions:

Customers

Individuals or businesses that purchase goods or services from another business.

Promptly

Quickly or without delay, often used in the context of responding to communications or fulfilling obligations.

Related Purchasing Activities

Actions and tasks associated with procuring goods and services that are necessary for a company’s operations or production processes.

Ordering

The process of arranging or requesting items or services in a systematic manner, often used in inventory management or procurement.