Which of the Following Statements Concerning Ethnographic Research Is Most

question 67

Multiple Choice

Which of the following statements concerning ethnographic research is most accurate?

• A)Ethnographic research was specifically designed to use in global markets to help marketers understand cultural diversity and ethnocentrism.
• B)Ethnographic research employs the use of genealogical data to track purchase behaviors through family lines.
• C)Ethnographic research relies on physiological responses such as heart rate,breathing rate,and stress levels to obtain objective data.
• D)Ethnographic research uses anthropologists and other trained researchers to observe consumers in their "natural use environment."
• E)Ethnographic researchers use videotapes to eliminate miscues of subtle emotional reactions that can skew market research results.

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Definitions:

Massification

The process of making services, particularly higher education, accessible to the mass population, leading to increased enrollment and diversity in institutions previously limited to elite groups.

McDonaldization

A term used to describe the spread of bureaucratization and the adoption of fast-food restaurants' principles, such as efficiency, calculability, predictability, and control through non-human technologies, to all spheres of society.

Chilly Climate

A term often used in sociology and gender studies to describe an environment that is unwelcoming and unsupportive of certain groups, especially women and minorities.

Academic Harassment

Unwanted, offensive behavior that occurs within academic settings, which can include intimidation, discrimination, and unwelcome attention or remarks.