The Zappos Segmentation Strategy Is Based on

question 191

Multiple Choice

The Zappos segmentation strategy is based on

• A)offering the best selection of shoes and the best service to online shoppers.
• B)designing shoes for every type of occasion.
• C)dividing all their customers into two distinct segments: people shopping for low price and people shopping for style.
• D)offering the best selection of shoes through multiple channels of distribution.
• E)maintaining the simplest method of price points to make the purchase process as simple as possible for its customers.

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Recognize the importance of individualized socialization in organizations.

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