In Evaluating Whether Its Facebook and Twitter Social Media Programs

question 74

Multiple Choice

In evaluating whether its Facebook and Twitter social media programs are working well,Carmex considered using various marketing metrics One metric it choose was __________,which quantifies the number of Carmex mentions on the Internet as a percentage of all mentions of major lip balm brands.

• A)Carmex sentiment.
• B)Carmex Twitter followers.
• C)Carmex conversation velocity.
• D)Carmex Facebook likers (or Fans or likes).
• E)Carmex share of voice.

---

Definitions:

Equipment

Tangible property used in the operation of a business but not intended for resale, often with a longer life span.

Standard Format

A prescribed or agreed-upon arrangement and structure for organizing and presenting information or data.

Journal Entries

The recording of financial transactions in a company's accounting system, which includes a debit and a credit to maintain balance.

Salaries and Wages Expense

The total amount a company spends on employee salaries, wages, and other benefits during a fiscal period.