The Strategy Used by Firms That Have as Many Different

question 120

Multiple Choice

The strategy used by firms that have as many different product variations,brand names,and advertising programs as countries in which they do business is referred to as a(n)

• A)ethnocentric strategy.
• B)multidomestic strategy.
• C)transnational marketing strategy.
• D)global marketing strategy.
• E)multimarket strategy.

---

Definitions:

Society

A structured community of people bound together by similar traditions, institutions, or nationality.

Federal Human Rights Commission

A government agency tasked with protecting and promoting human rights within a country, often addressing discrimination and ensuring equality.

Productivity

A measure of efficiency that quantifies the amount of work, goods, or services produced in a given timeframe.

Employer

An individual or entity that hires and pays for the services of employees.