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Many Consumers Often Buy Soft Drinks and Potato Chips Together

question 123

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Many consumers often buy soft drinks and potato chips together when they shop at a grocery,convenience,or mass merchandiser store.However,one convenience store discovered,when querying its marketing information system (MIS) that when consumers came inside and bought a sandwich,many also purchased toothpaste.This information was obtained from checkout scanner data from its stores nationwide.This convenience store used __________ to extract this "hidden" information from its MIS to find the statistical link between the two product categories.


Definitions:

Tertiary Circular Reaction

A cognitive development stage in babies between 12 and 18 months where they experiment with new behaviors to see results, showing an early form of trial-and-error learning.

Sensorimotor

The first stage of Piaget’s theory of cognitive development, from birth to roughly 2 years, where infants understand the world through their actions and sensory experiences.

Secondary Circular Reaction

A stage in Piaget's theory of cognitive development where infants repeat actions that are pleasurable or produce interesting results, typically occurring from 4 to 8 months of age.

Primary Circular Reaction

An early developmental stage where infants repeat an action that they accidentally discovered, focusing on their own body.

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