A Survey of Buyers' Intentions Forecast Involves

question 245

Multiple Choice

A survey of buyers' intentions forecast involves

• A) starting with the last known value of the item being forecast, listing the factors that could affect the forecast, assessing whether they have a positive or negative impact, and making the final forecast.
• B) making decisions without any intervening steps.
• C) asking prospective customers if they are likely to buy the product during some future time period.
• D) asking the firm's salespeople to estimate sales during a coming period.
• E) selecting the forecasting alternative that would allow a firm to survive financially even if the forecasts were totally incorrect.