Pan-European Marketing Strategies Are Possible Because: (1)firms Do Not Need

question 34

Multiple Choice

Pan-European marketing strategies are possible because: (1) firms do not need to market their products and services on a nation-by-nation basis; (2) there can be greater uniformity in product and packaging standards; (3) most tariffs that affect pricing practices have been removed; (4) European wide distribution from fewer locations is now feasible given open borders; and (5)

• A)there is a legally binding code of economic conduct.
• B)there are effective countermeasures for protectionism.
• C)there are fewer regulatory restrictions on transportation,advertising,and promotion.
• D)there is a common language advantage among EU consumers.
• E)most companies within the EU are engaging in strategic global partnerships.

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Definitions:

Temperature

A measure of the average kinetic energy of the particles in a system, indicating how hot or cold the system is.

°C

A scale and unit of measurement for temperature where 0°C is the freezing point of water and 100°C is its boiling point at 1 atmosphere of pressure.

Atm

A unit of pressure, also known as atmosphere, approximately equal to the earth's atmospheric pressure at sea level.

Temperature

A measure of the average kinetic energy of the particles in a system, signifying how hot or cold the system is.