A Global Market-Entry Strategy in Which a Foreign Company and a Local

question 67

Multiple Choice

A global market-entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership,control,and profits of the new company is referred to as

• A)licensing.
• B)a joint venture.
• C)direct exporting.
• D)a local assembly.
• E)dual adaptation.

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Definitions:

Self-esteem

An individual's overall subjective evaluation of their own worth or value as a person.

Native American-themed

Refers to elements, ideas, or motifs that are inspired by or related to the cultures, histories, or identities of Native American peoples.

Sports Mascot

A character or symbol representing a sports team, intended to bring luck and embody the spirit and identity of the team.

Stigma Consciousness

A psychological construct that refers to the extent to which an individual expects to be stereotyped by others.