Global Companies Have Five Strategies for Matching Products and Their

question 221

Multiple Choice

Global companies have five strategies for matching products and their promotion efforts to global markets.Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product/promotion strategy?

• A)product extension
• B)product customization
• C)product adaptation
• D)product invention
• E)product integration

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Definitions:

Lava Fountain

A jet of molten lava that is ejected into the air from a volcanic vent.

Pyroclastic Column

A dense cloud of hot ash, gas, and volcanic matter that rises above a volcano during an explosive eruption.

Lava Dome

A dome-shaped mountain or hill of at least partly solidified lava generally of felsic to intermediate composition.

Lava Flow

Magma that erupts onto the surface and flows downhill from the vent; also the solidified body of rock formed by this magma.