Examlex
An IT engineer specifies the type of plug-in to be used on the company's new website.The engineer also chooses the supplier who receives the contract to provide the software.In the buying center,this person is the __________.
Individualism View
A perspective that emphasizes the importance of personal freedom and self-reliance, often contrasting with collectivist approaches.
Self-interests
Refers to actions or decisions motivated by personal gain, advantage, or benefit, often considered in economic and behavioral analyses.
Terminal Values
Terminal values refer to the end goals in life that individuals consider most important and desirable, such as happiness, wisdom, or freedom.
Desired Ends
The specific outcomes or goals that an individual or organization aims to achieve through their actions or strategies.
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