The Belsen Interview Is a Means of Pretesting Media Surveys

question 139

Multiple Choice

The Belsen interview is a means of pretesting media surveys.It gathers facts and figures by asking people about their attitudes,beliefs,and awareness of various media.With this technique,a respondent is interviewed twice-first by an interviewer using the proposed survey and then by a different interviewer,who asks questions about the survey itself.The Belsen interview uses __________ data.

• A)questionnaire
• B)secondary
• C)intercept
• D)observational
• E)synergistic

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