In a Buying Center, ________ Affect the Buying Decision, Usually

question 117

Multiple Choice

In a buying center, ________ affect the buying decision, usually by helping define the specifications for what is bought.

• A) gatekeepers
• B) deciders
• C) buyers
• D) influencers
• E) users

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Definitions:

Conjuncts

Elements combined within a conjunction in logic, each of which is true for the whole to be true.

Disjuncts

Components of a disjunction (an "or" statement) that represent alternative statements or clauses, where if one is true, the others do not have to be.

Antecedents

Factors or events that precede and potentially influence the outcome of a subsequent event or condition.

Consequents

The outcomes or results that logically follow from a given condition or premise.