A Consumer's Purchases Are Often Influenced by the Views, Opinions

question 42

Multiple Choice

A consumer's purchases are often influenced by the views, opinions, or behaviors of others. Two aspects of personal influence that are important to marketing are __________ and word-of-mouth activity.

• A)parental guidance
• B)peer pressure
• C)opinion leadership
• D)government regulation
• E)psychographics

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Definitions:

Metrics

Standardized measurements used to evaluate and compare the performance of processes, products, or organizations.

Assemble-to-Order (ATO)

A production strategy where products are assembled only after receiving a customer's order, allowing for customization.

Finished Goods Inventories

Stocks of completed products awaiting sale or shipment, representing one of the critical components of a company's inventory.