Bob's Best Friend Mike Turns 25 Next Week

question 40

Multiple Choice

Bob's best friend Mike turns 25 next week.Bob decided to purchase Mike a tablet device/e-book reader as a present.Because Bob has purchased three personal computers and other consumer electronic devices over the past five years,he scanned his memory for various brand options.This is an example of what part of the consumer purchase decision process?

• A)memorization
• B)external search
• C)evaluative criteria
• D)antecedent states
• E)internal search

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Definitions:

Bank Account

A financial account maintained by a bank for a customer, allowing for the deposit and withdrawal of funds and earning of interest.

Annual Withdrawals

The amount of money taken from an account or investment over the course of a year.

Interest

The expense associated with taking out a loan, usually represented as a yearly percent of the total loan value.

Years

A measurement of time equal to 365 days (or 366 days in a leap year), used to denote the duration or age of something.