Groupon Built Its Business Model on the Premise That

question 154

Multiple Choice

Groupon built its business model on the premise that

• A)consumers would be receptive to online sweepstakes.
• B)businesses would be willing to post their 30-second TV advertising on a social network.
• C)consumers would want to "check in" and earn points and badges for visiting businesses.
• D)consumers would band together and try a new product or service if businesses would offer lower prices to entice them to take advantage of a daily deal offered to them.
• E)consumers would be willing to pay for fun and exciting online video games that are playable on their smartphones and tablet devices.

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Definitions:

Base Pay

The initial rate of compensation an employee receives in exchange for services, not including benefits, bonuses, or any other potential compensation.

Market Average

A statistical measure that represents the overall trend and value of a specific set of stocks or market segments.

Labor Costs

The total amount of financial compensation that businesses must pay to their employees.

Compensation

The total amount of the financial and non-financial pay provided to an employee by an employer in return for work performed as required.