Emily Wants to Purchase a New Computer

question 158

Multiple Choice

Emily wants to purchase a new computer.She is unsure about what hardware and software she will need.As a result,she has begun asking for advice from friends and relatives.In addition,she has talked to several computer salespeople at Apple and Best Buy and has looked at some websites,such as HP and Dell.Emily is engaging in

• A)problem recognition.
• B)an internal search.
• C)an external search.
• D)a purchase task.
• E)the creation of an antecedent state.

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Definitions:

Potential Competitors

Potential competitors are businesses or entities not currently in a market but have the capability and interest to enter the market and compete for the same customer base.

Price-sensitive

Describes consumers or markets that are highly responsive to changes in price, where price changes can significantly impact demand.

Customer Service

Activities and support provided by a company to its customers before, during, and after a purchase to enhance satisfaction and loyalty.

Consumer Income

The total amount of income available to an individual or household for spending, saving, or investment after taxes.