In the VALS Framework,consumers Can Have Abundant or Minimal Level

question 295

Multiple Choice

In the VALS framework,consumers can have abundant or minimal level of psychological,physical,and material resources.One segment with minimal resources,known as __________,focuses on meeting basic needs (safety and security) rather than fulfilling desires.

• A)Thinkers
• B)Innovators
• C)Makers
• D)Survivors
• E)Strivers