The VALS Framework Segments Consumers Based on

question 221

Multiple Choice

The VALS framework segments consumers based on

• A)their primary motivation for buying products and their resources.
• B)their demographics and their preferred shopping channel.
• C)their product usage,age,and gender.
• D)where they live and their median home price.
• E)their media usage and education level.

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Definitions:

Paraphrasing

Restating text or speech using different words, often to clarify or simplify the original message.

Effective Writer

Someone who is able to communicate ideas or arguments clearly, correctly, and persuasively through the written word.

Expand Work

To increase the scope, scale, or amount of work or efforts applied to a project or activity.

Orderly Progression

The systematic and sequenced development or advancement of something in a structured and coherent manner.