The Five Stages a Buyer Passes Through in Making Choices

question 132

Multiple Choice

The five stages a buyer passes through in making choices about which product and service to buy is called the _________.

• A)information decision process
• B)purchase decision process
• C)alternative evaluation process
• D)postpurchase behavior process
• E)problem recognition process

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Definitions:

Term Deposit

A fixed-term investment held at a financial institution that pays interest until a specified maturity date.

Simple Interest Rates

The rate at which interest is calculated solely on the initial amount of capital, without compounding.

Principal Investment

The original amount of money invested or loaned, on which basis interest and returns are calculated.

GIC

Stands for Guaranteed Investment Certificate, a secure investment that promises to return your principal plus interest.