The Group of Brands a Consumer Would Consider Acceptable from Among

question 358

Multiple Choice

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware,is referred to as

• A)evaluative set.
• B)evolved set.
• C)consideration set.
• D)alternative selection group.
• E)aspiration group.

---

Definitions:

Amine

Organic molecules and functional units which possess a nitrogen atom with a lone pair, exhibiting basic properties.

Molecules

Groups of atoms bonded together, representing the smallest fundamental unit of a chemical compound that can take part in a chemical reaction.

Sodium Hydride

A chemical compound used as a strong base in organic synthesis, represented by the formula NaH.

Organic Reactions

Chemical reactions involving organic compounds, which are mainly composed of carbon atoms along with hydrogen, oxygen, nitrogen, and other elements.